Member RegistrationGADP Members - ComplimentaryGHA Members - $25 This session is complimentary for GADP members and $25 for all other GHA member hospital employees. Data. Reports. Analysis. Maybe your team is bending over backwards to gather all the information possible for your annual giving program, but are you taking full advantage of the results?In this data-driven session, we’ll share digital philanthropy findings from health care foundations across the country. Nerd out with us on national trends like the growing ratio of digital to print giving; the exact lift in ROI when using a multi-channel approach; how long prospects need to be in an email cycle before converting; and more! Then, we’ll show you how to calculate all these performance statistics for your own organization.This presentation will prepare you to read the numbers and use the results to drive action, both for your future annual campaigns and pipeline growth strategies. Beth Hatcher, Principal and CEOBeth Interactive Beth Hatcher is the principal and CEO of Beth Interactive, a digital philanthropy and communications agency in Chicago. With 18 years of experience in online fundraising, health care marketing and digital technologies, she specializes in crafting customized fundraising and communications strategies for health care foundations, higher education institutions and non-profits.A passionate storyteller, data nerd and accomplished presenter, Beth prides herself on bringing best practices to her non-profit clients nationwide, with the goals of engaging donors and increasing giving through intelligent strategies, thoughtful implementation and full-service support.
Member Registration
GADP Members - Complimentary
GHA Members - $25
This session is complimentary for GADP members and $25 for all other GHA member hospital employees.
Data. Reports. Analysis. Maybe your team is bending over backwards to gather all the information possible for your annual giving program, but are you taking full advantage of the results?
In this data-driven session, we’ll share digital philanthropy findings from health care foundations across the country. Nerd out with us on national trends like the growing ratio of digital to print giving; the exact lift in ROI when using a multi-channel approach; how long prospects need to be in an email cycle before converting; and more! Then, we’ll show you how to calculate all these performance statistics for your own organization.
This presentation will prepare you to read the numbers and use the results to drive action, both for your future annual campaigns and pipeline growth strategies.
Beth Hatcher, Principal and CEO
Beth Interactive
Beth Hatcher is the principal and CEO of Beth Interactive, a digital philanthropy and communications agency in Chicago. With 18 years of experience in online fundraising, health care marketing and digital technologies, she specializes in crafting customized fundraising and communications strategies for health care foundations, higher education institutions and non-profits.
A passionate storyteller, data nerd and accomplished presenter, Beth prides herself on bringing best practices to her non-profit clients nationwide, with the goals of engaging donors and increasing giving through intelligent strategies, thoughtful implementation and full-service support.